Unleashing the Power of Digital Signage - Content Strategies for the 5th Screen - Paperback - 2010

Keith Kelsen

Unleashing the Power of Digital Signage - Content Strategies for the 5th Screen - Paperback - 2010 - 1
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Resumo
"Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and, legally acquire and repurpose content.
Year of publication: 2010
Pagination: 264 pages, 75 black & white illustrations
Format: Paperback"

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Unleashing the Power of Digital Signage - Content Strategies for the 5th Screen - Paperback - 2010
Unleashing the Power of Digital Signage - Content...

Resumo

"Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and, legally acquire and repurpose content.
Year of publication: 2010
Pagination: 264 pages, 75 black & white illustrations
Format: Paperback"
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Características

Editora

Taylor & Francis Ltd

Peso

408

Dimensão

227 x 153 x 16

Tema

Advertising

Origem

United Kingdom

EAN

9780240813028

Publicidade
Publicidade