Michigan State University Contributions to International Business and Innovation - Hardback - 2009

Tamer Cavusgil

Michigan State University Contributions to International Business and Innovation - Hardback - 2009 - 1
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Resumo
Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
Year of publication: 2009
Pagination: 244 pages, Illustrations
Format: Hardback
Serie: Advances in International Marketing

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Michigan State University Contributions to International Business and Innovation - Hardback - 2009
Michigan State University Contributions to International...

Resumo

Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni.
Year of publication: 2009
Pagination: 244 pages, Illustrations
Format: Hardback
Serie: Advances in International Marketing
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Características

Editora

Emerald Group Publishing Limited

Dimensão

237 x 163 x 24

Peso

531

Tema

International business|Sales & marketing management

Origem

United Kingdom

EAN

9781848554405

Publicidade
Publicidade