Rory Sutherland (Autor) Livro de Bolso (Brochado) em Inglês

Alchemy : The Magic of Original Thinking in a World of Mind-Numbing Conformity

Alchemy : The Magic of Original Thinking in a World of Mind-Numbing Conformity - 1
Formato : Brochado
Brochado
15,73 €
Versão digital
10,99 €
Estado : Novo
Vendido por
Vendedor Português 4,5 22 898 vendas
País de expedição : Portugal Continental

Comentários do vendedor

Available 7 to 10 business days

Colocar uma questão ao vendedor
Resumo
Ver tudo
'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends...
Características
Ver tudo
Editor

Random House

15,73 €
Entrega pelo vendedor parceiro

Entrega Envio com Tracking Entrega na morada indicada com acompanhamento da entrega 2,98 € Entrega em 07/02

Outras ofertas

Resumo

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

Kobo ereader

eBook com Kobo by Fnac

Milhares de livros em qualquer lado graças aos leitores de ebooks Kobo by Fnac. Uma experiência de leitura otimizada para o mesmo conforto que um livro em papel.

Descobrir
Publicidade

Avaliações dos nossos clientes

Alchemy : The Magic of Original Thinking in a World of Mind-Numbing Conformity

Sê o primeiro a dar
a tua opinião sobre este produto

Características

Autor

Rory Sutherland

Editor

Random House

EAN

9780753556528

ISBN

9780753556528

Dimensões

19,7 x 12,6 cm

Nº Páginas

384

Peso

264 g

Encadernação

Capa mole

SKU

2423973

Publicidade
Publicidade